Gmail Hooked Us on Free Storage. Now Google Is Making Us Pay

  • Panicked users miss emails as they hit cloud-storage caps
  • As Google limits free storage offers, billions in sales await
Bloomberg’s Alistair Barr reports on Google’s free storage cut back and new paid cloud subscription - Google One.(Source: Bloomberg)
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Google lured billions of consumers to its digital services by offering copious free cloud storage. That’s beginning to change.

The Alphabet Inc. unit has whittled down some free storage offers in recent months, while prodding more users toward a new paid cloud subscription called Google One. That’s happening as the amount of data people stash online continues to soar.