University of Kentucky Partners With Pro Esports Franchise on Gaming Program
- University partners with Gen.G for its esports program
- The goal is expand competitive and academic opportunities
Photographer: James MacDonald/Bloomberg
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The University of Kentucky is tapping professional esports franchise Gen.G to help build its competitive video-gaming program, a new type of partnership that will span athletics and academics.
Gen.G will help the university grow its gaming teams and consult on the development of a dedicated space on campus for gamers to train. It also will assist on the academic side, helping the school build its gaming curriculum and provide career development for current and former Kentucky students.