Drinks
The Hard Seltzer to Get You Through Fall
Willie’s Superbrew, a kombucha-like spiked seltzer made with real fruit juices, aims to be your year-round “malternative.”
Although not the company’s designated seasonal brew, lemon-ginger is the flavor to get you through the colder months.
Source: Willie’s Superbrew
Claw might be the law, but the numbers back it up: Hard seltzer was the drink of the summer.
At the end of July, UBS projected an annual growth rate of 66%, taking the $550 million market to $2.5 billion by 2021. Truly Hard Seltzer is now Boston Beer Co.’s largest product, constituting more than one-third of the Sam Adams maker’s retail sales. Together, Truly and arch competitor White Claw command 85% of the market for hard seltzer, a low-alcohol, “malternative” rival to beer.