AT&T Hikes Online-TV Prices Up to 30% in Second Boost This Year
- TV Now service will rise to $80 a month for 65 channels
- Phone giant is under pressure from activist to boost returns
This article is for subscribers only.
AT&T TV Now, the carrier’s online television service, is raising prices again.
Notices are going out this week telling about 1.3 million customers of AT&T Inc. that prices are rising as much as 30% starting next month. Subscribers who were paying $50 a month for the “Plus” package will see prices climb to $65, while those paying $70 for the 65-channel “Max” package will be charged $80 a month.