Scooter Startup Ignores Uber Lesson in Luxembourg Night Raid
- U.S. startup distributes electric scooters across city center
- Mayor’s office, taken by surprise, had denied similar requests
This article is for subscribers only.
Ride-hailing companies including Uber Technologies Inc. and Bolt Technology OU learned the hard way that turning up unannounced doesn’t work in Europe. Now one e-scooter startup seems keen to make the same mistake.
Late on Oct. 7, the mayor of Luxembourg City received an email from U.S. startup Bird Rides Inc. saying it would roll out its service overnight. The next morning, dozens of electric scooters lined the pavements. Just over a week later, on Thursday, Bird was forced to pause its service.