Under Armour Now Makes Spacesuits. Is That Good Business?
- Company unveiled suit, boots in Virgin Galactic partnership
- Founder Kevin Plank says gear makes Under Armour aspirational
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Under Armour Inc.’s latest product is literally out of this world.
The sportswear company unveiled a new line of spacesuits and boots on Wednesday, part of a long-term partnership with Virgin Group Ltd. The clothing, which won’t be available to the public, will be worn by passengers on Virgin Galactic’s future commercial space travel -- trips that cost $250,000 and have no set launch date.