How a Hong Kong Heiress Triggered a Starbucks Backlash
- Annie Wu, daughter of firm’s co-founder, criticized protesters
- Maxim’s targeted with boycotts, smashed windows, graffiti
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Sweeping up broken glass and scrubbing graffiti have become regular chores for workers at the various businesses of Maxim’s, the 63-year-old restaurant and catering empire founded by a Hong Kong billionaire clan.
This isn’t just random vandalism. Protesters have relentlessly targeted the company after the daughter of Maxim’s founder, Annie Wu, criticized Hong Kong demonstrators at the United Nations Human Rights Council last month.