Skip to content
Subscriber Only

Champions League Auction Could Be Open Goal for Britain’s BT

  • Phone company needs premium soccer to maintain pay-TV service
  • Rival Sky has built sports offering around domestic league
Liverpool celebrates during the UEFA Champions League Final.
Liverpool celebrates during the UEFA Champions League Final.Photographer: Matthias Hangst/Getty Images

The soaring success of English soccer clubs in last season’s Champions League was great news for the U.K. broadcast rights owner, BT Group Plc.

Britain’s biggest phone company now looks well placed to prolong its $6 billion investment in the game after shifts in the sports bidding landscape boosted its chance of securing the rights for three more years at a discount.