Can Women’s Wellness Clubs Mix Health Care With Self-Care?
Manhattan-based Tia bragged it was taking the logical next step when it opened earlier this year. Making it work hasn’t been easy.
Imagine a doctor’s office as less fluorescent-lit waiting room and more private club. Filled with plants and warm lighting, soft music plays in the background as the receptionist—rather than ignoring you—actually smiles.
This is the model for Tia Clinic, a Manhattan spa-of-sorts that’s taken the next step in the burgeoning “self-care” economy. The wellness lounge model isn’t exactly new—not in New York, anyway. The city already has such places as Every Woman Wellness, the Women’s Wellness Center, and The Well, a venue that touts itself as a “complete ecosystem for wellness.” For a $500 initiation fee and $375 per month, The Well provides you with a health coach, yoga sessions, meditation, and “curated weekly programming.”