Sports
UFC’s First Gambling Product Creates New Options for Fight Fans
- UFC Fight Centre was built with fellow Endeavor unit IMG Arena
- Product to be integrated alongside sportsbooks’ other products
Photographer: Jeff Bottari/Zuffa LLC via Getty Images
Mixed-martial arts promoter UFC is debuting its first live-betting product, an attempt to capitalize on the growing sports gambling market and change the way people wager on fights.
UFC, part of Endeavor Group Holdings Inc., is launching UFC Event Centre in partnership with IMG Arena, another wholly owned Endeavor unit. The new product will take official data from UFC, plus logos, photos and fighter bios, and create a full suite of gambling options for betting operators to incorporate into their apps and sportsbooks.