Singapore to Set World’s First Ad Ban for High Sugar Drinks
- “Unhealthy” drinks must carry label on packs to signal risks
- Southeastern Asia countries are among biggest sugar consumers
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Singapore, one of Asia’s biggest per capita consumers of sugar, plans to implement a total ban on ads for packaged drinks with very high sugar content in an attempt to reduce illnesses in the rapidly-aging city state.
Such drinks as well as medium-to-high sugar content beverages must also carry a label on the front of the pack to signal that it’s unhealthy, Senior Minister of State for Health Edwin Tong told a conference Thursday. The city state will be the first country in the world to implement a ban on ads for very high sugar drinks, according to a Straits Times report.