Food
With Rachael Ray, Uber Eats Starts Virtual Celebrity Restaurants
In a new type of partnership, the delivery service will create a virtual restaurant—helmed by a celebrity chef—in 13 cities around the U.S. and Canada.
Uber Eats is exploring a novel way to expand their food delivery business even as they help a celebrity chef open her first restaurant.
The food delivery app has teamed up with star chef Rachael Ray to create the virtual restaurant Rachael Ray to Go, an operation that will serve meals in 13 cities across the U.S. and in Canada, starting October 17th through the end of the year. The stunt coincides with the tv host and magazine publisher’s latest cookbook, Rachael Ray 50 (Ballantine Books; $28).