LAFC, Target Ink First Sleeve Sponsorship in Major League Soccer
- Target’s bullseye logo will be on left sleeve of LAFC uniform
- New advertising space is part of four-year MLS pilot program
Los Angeles Football Club is the first franchise in Major League Soccer to add a second jersey advertisement, agreeing to a deal with Target Corp. that will launch next season.
Target’s bullseye logo will appear on the left sleeve of LAFC’s uniforms, both the ones worn by players and the ones sold to fans. It’s the first such deal under a four-year pilot program that MLS announced last October to test sleeve-patch sales. The league’s jerseys already feature a primary ad on the chest.