Fidelity Joins Price War With No Online Trade Commissions
- Firm says it offers an edge with trade execution, cash yields
- Move is latest in series of fee cuts by Boston-based company
This article is for subscribers only.
Fidelity Investments is crashing the free-trading party, challenging rivals in a gambit to lure assets by ending commissions.
The firm will offer not only zero commissions for online buying and selling of U.S. stocks, exchange-traded funds and options, but also provide higher yields for cash balances and better trade execution, according to an announcement Thursday.