To Live or Die by Google Search Brings an Escalating Cost

  • European, U.S. companies complain of rising cost of top spots
  • Regulators are increasingly eyeing Google’s dominant position
The Google Inc. logo sits illuminated on the company's exhibition stand at the Noah Technology Conference in Berlin, Germany, on Wednesday, June 6, 2018.Photographer: Krisztian Bocsi/Bloomberg
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“Where’s the best place to hide a body? The second page of a Google search.”

The gallows humor shows that people rarely look beyond the first few results of a search, but Lee Griffin isn’t laughing.