Peloton to Cycling Rival Echelon: Stop Following the Leader
- Peloton says Echelon infringes its patents and trademarks
- Lawsuit claims Echelon built its business on cheap copycats
Peloton cardio machine
Source: PelotonThis article is for subscribers only.
Peloton Interactive Inc. sued competitor Echelon Fitness LLC, accusing it of flooding the market “with cheap, copycat products” while waging a false-advertising campaign to undercut Peloton’s business.
In a lawsuit accusing Echelon of infringing patents and trademarks, New York-based Peloton said the upstart had lied about Peloton’s business and stolen its customers. It wants a federal court in Delaware to put a halt to what it called Echelon’s attempt to “free ride off Peloton’s innovative technology.”