China’s NBA Anger Mounts With Canceled Events and Fan Boycotts
- Celebrities say they will skip NBA exhibition games this week
- Backlash threatens NBA’s high-profile promotional event
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China’s outrage against the National Basketball Association escalated as citizens returned from a week-long holiday, transforming what was supposed to be a high-profile promotional week for the league in one of its biggest markets into a public-relations disaster.
Celebrities and fans joined the backlash by announcing they would skip the exhibition games this week in China where top stars like LeBron James were scheduled to play, while an NBA charity event at a Shanghai primary school was canceled on Tuesday.