Deals
Sell Old Burberry Online and the Brand Might Invite You for Tea
- British brand encourages clients to give clothes a second life
- Luxury brands point to resale to bolster sustainability claims
Photographer: Barry Batchelor/PA Images via Getty Images
Burberry Group Plc is encouraging clients to give their old looks a second life by selling them online, a move that could help pull in holiday shoppers and bolster appeal with the environmentally conscious.
In a rare partnership between a fashion house and the burgeoning marketplace for used luxury products, Burberry is teaming up with consignment website The RealReal. U.S. customers who offer a used Burberry item on the portal during the holiday season will be invited for a personal shopping session and tea at one of the British trench coat-maker’s boutiques.