Prognosis

23andMe Hits the Mall Ahead of the Holiday DNA-Testing Rush

Gene-testing giant opens store in Silicon Valley shopping mall
CEO Anne Wojcicki says more such stores could be on the way

A 23andMe genetic testing kit. — A 23andMe genetic testing kit.
Photographer: Cayce Clifford/Bloomberg

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By Kristen V Brown

October 7, 2019 at 6:49 PM UTC

Mall shoppers could soon be able to learn more about their genes while they pick up some new jeans.

23andMe Inc. opened a holiday-season pop-up store last week at the Westfield Valley Fair mall in Santa Clara, California, where customers can buy one of the company’s DNA-testing kits and learn more about how they work and what they might reveal.