Instagram Introduces Threads, Taking on Snapchat Messaging
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Instagram introduced a new mobile application called Threads that will allow users to stay in close contact with a small circle of people, automatically sharing videos and statuses with them.
The separate messaging app will help Instagram, which has more than 1 billion users, combat one of the inevitable side effects of growth -- the loss of intimacy for users. The more people on an app, the bigger their audience, and the less they want to share about their lives with the wider group. Facebook Inc., which owns Instagram and is larger, has faced the same problem for years.