Fox Unleashes Ad Blitz to Make Good on $1 Billion ‘Smackdown’ Bet
Promos for new Friday WWE show are part of big wager on live TV
WWE superstar Becky Lynch, whose nickname is ‘The Man,’ flies through the air during a match.
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If you watch football on Fox, there’s no missing the incessant commercials for World Wrestling Entertainment Inc.’s “Friday Night SmackDown,” which is on the network this week.
The hullabaloo extends far beyond football telecasts — to Fox News, Major League Baseball, golf, even the Emmy Awards, where viewers were inundated with clips of pile-drivers and body slams.