Apple Nears Record as Optimism Grows Over iPhone Demand

CEO Cook tells Bild that he ‘couldn’t be happier’ with launch
Stock has gained nearly 60% from a low hit in January

Apple iPhone 11 smartphones — Apple iPhone 11 smartphones
Photographer: Chris Ratcliffe/Bloomberg

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By Ryan Vlastelica

October 1, 2019 at 5:20 PM UTC

This article is for subscribers only.

Apple Inc. shares rose on Tuesday, with the iPhone maker returning within striking distance of record levels as optimism grew that the company’s newest iPhone models were seeing strong demand.

Shares rose as much as 1.9%, easily outperforming the broader S&P 500 information technology sector, which was down 0.5%. The gain was just the latest move higher for Apple, which is up more than 17% from an August low and surging nearly 60% from a January low.