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Ipsy’s $500 Million in Revenue Is Driven by Influencers
- CEO of beauty subscription service has no plans to sell
- Company looking at expanding outside the U.S., Canada
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Beauty subscription service Ipsy is growing fast, and its top executive says there are no plans to sell it to the cosmetics giants that have been snapping up promising companies across the industry.
Ipsy’s business has reached $500 million in annualized revenue, the company disclosed, more than tripling in size since 2015, thanks to its popular “glam bag” service hyped by beauty influencers and bloggers. Each month, its 3 million members pay a fee and receive a pouch with five product samples -- such as satin eyeshadow or hydrating primer -- from smaller, up-and-coming brands. It also sells full-sized items on its e-commerce site.