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Vaping Fallout Widens as Imperial Plunges on Profit Warning

  • Imperial Brands earnings growth ground to a halt this year
  • Disruption caused by vaping backlash is weighing on prospects
Updated on

The U.S. vaping crisis ensnared another tobacco company as Imperial Brands Plc said earnings growth ground to a halt after a drastic slowdown in revenue from smoking alternatives.

The warning from the maker of Blu vaping devices adds to the fallout from a backlash against e-cigarettes that has already scuttled the biggest potential merger in the industry. Imperial’s shares plunged 13% on Thursday, wiping out more than $3 billion of market value.