ESports Makes a Deal With Nielsen Deal to Measure Its Audience
- Modern Times seeks to measure viewership for gaming events
- Mystery over audience sizes is deterrent for advertisers
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers.
Companies like Tencent Holdings Ltd.’s Riot Games and World of Warcraft’s developer Blizzard have introduced new viewing metrics, and Sweden’s Modern Times Group AB on Thursday said it has enlisted Nielsen to provide data on how many people are actually watching their ESL and Dreamhack events.