Bezos’s Washington Post Licenses Its Publishing Technology to BP
- Post says Arc revenue will rival subscriptions and advertising
- Jeff Bezos has helped the Post recruit and retain engineers
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Every two weeks, Jeff Bezos holds a meeting with Washington Post engineers in part to discuss a product called Arc, which helps companies publish online. The software is a growing part of the Post’s business -- albeit less visible than its scoops about the Trump administration.
Now, Arc is expanding into a new market, striking a deal with its first nonmedia customer: BP Plc. The energy giant’s communications team will use Arc’s software to publish articles and videos to its 70,000 employees across 250 internal websites, newsletters and a future mobile app.