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Amazon’s Alexa Facilitates Billions of Dollars of Transactions

An Alexa enabled Echo smart speaker 

An Alexa enabled Echo smart speaker 

Photographer: Andrew Matthews/Getty Images

Amazon.com Inc. said large amounts of money are changing hands annually on its Alexa voice-assistant platform, bolstering the business case for companies and developers to focus their attention on a platform not known for churning off cash.

“There are now billions of dollars flowing through the Alexa flywheel every year,” Dave Limp, the leader of Amazon’s devices and services business, said at a press event in Seattle. That total excludes the cash Amazon receives for sales of its own services, Limp said.