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Sony CEO Urges Return to Geeky Engineering Roots

  • Labs have been working on high-impact, long-term projects
  • Yoshida offered a rare look into Sony’s R&D thinking
A wearable sensor used for Sony's lightweight motion capture technology.
A wearable sensor used for Sony's lightweight motion capture technology.Photographer: Kiyoshi Ota/Bloomberg

If you still remember Sony Corp. as the company that defined the cutting edge of technology in the 1990s, its chief executive officer has some good news for you.

The past two decades have seen the company drift further into the entertainment business and away from the hard edge of new tech, but CEO Kenichiro Yoshida is keen to rebalance that equation, sending out the message that Sony is once again a place where engineers can dream big.