The $100 Tube of Toothpaste Is Here
Creative flavors, cheerful packaging, and fluoride-free toothpaste alternatives are here to luxe up your twice-daily routine. Just don’t forget to floss.
From left: Marvis Jasmin Mint; Aesop Toothpaste Dentifrice; Buly 1803 Orange Ginger Clove; Theodent 300.
Source: Vendors
As with many beauty products in the world of luxury, it turns out that toothpaste isn’t really necessary.
Sure, it can freshen breath and help whiten teeth, but the real benefits of brushing come from the bristles on a toothbrush and their ability to scrape and disrupt dental plaque that leads to tooth decay and gum disease. Along with flossing once a day—arguably the most important—brushing twice daily is crucial to preventing oral infections, according to the American Dental Association.