Economics
Holiday Shoppers to Spend $862 Per Household, Up 5% From 2018
- Millennials plan to spend 15% more -- $990 on gifts this year
- Planned spending on themselves: dads say $192, moms say $42
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It might only be fall but half of U.S. consumers have already started their holiday shopping.
One of every two consumers is looking for items on his or her friends’ and families’ wish lists, according to a new online from The Harris Poll and OpenX, an advertising exchange. The online survey was conducted in the U.S. in August and comprised about 2,000 adults.