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Corporate America Has Found a Way to Turn a Profit Off Being Green

Sustainable decisions don’t always require financial sacrifice.

Bottles of Nestle Vera water move on the production line at a bottling plant in Castrocielo, Italy.

Bottles of Nestle Vera water move on the production line at a bottling plant in Castrocielo, Italy.

Photographer: Alessia Pierdomenico
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It’s time to stop crediting corporate sustainability efforts as acts of altruism. For big business, protecting the environment often means padding the bottom line.

Nike Inc. has come up with a way to weave more efficiently, reducing the raw material and labor time needed to make each shoe. That has kept more than 3.5 million pounds of waste from reaching landfills since 2012. But the good news doesn’t stop with the environmental impact. The company is spending less on transportation, materials and waste disposal.