Protein ‘Shake-Up’ Could Push Faux Meat Market to $240 Billion

The alternative meat market is poised to rise to $240 billion over the next two decades as new technologies gain ground and consumers change their diets, according to Jefferies.

The great “protein shake-up” could see faux meat reach 9% share of the estimated $2.7 trillion global meat market by 2040, analyst Simon Powell forecasts, from less than 1% now. The size of the plant-based meat market has been one of the biggest debates in the food industry recently, with estimates ranging from between $10 billion and $40 billion to as high as $140 billion.