Television

NBCUniversal to Take on Netflix With ‘Peacock’ Streaming Service

An NBC logo

Photographer: Daniel Acker/Bloomberg

NBCUniversal revealed the name and initial lineup for its new online TV platform, aiming to challenge Netflix Inc. and other streaming rivals with more than 15,000 hours of programming.

The service, slated to debut in April 2020, will be called Peacock, a tip of the hat to NBC’s logo. It will include reruns of NBC shows, including “The Office” and “Parks and Recreation,” as well as a slate of original shows, the Comcast Corp. division said on Tuesday.