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Netflix Lands ‘Seinfeld’ After Latest Streaming Bidding War

  • Five-year rights deal with Sony for hit sitcom starts in 2021
  • Shares of streaming giant rise on news of licensing deal
The cast of "Seinfeld" pose with the Emmys they won for Outstanding Comedy Series in 1993.

The cast of "Seinfeld" pose with the Emmys they won for Outstanding Comedy Series in 1993.

Photographer: Scott Flynn/AFP via Getty Images

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Netflix Inc. scored a key victory in the battle for classic sitcoms.

The streaming service announced that it won the rights to all 180 episodes of “Seinfeld,” which will come to Netflix globally in 2021. Sony Corp.’s Sony Pictures Television, the distributor of the show, currently has a deal with Walt Disney Co.’s Hulu.