Sports

Billionaire Kroenke Gets Record Naming Rights Fee From SoFi

Amount for 20-year pact is a record for sports venue
Stadium to host Super Bowl 2022 and 2028 Olympic Games

Los Angeles Rams stadium site under construction in Inglewood, California, on June 7.Photographer: Scott Varley/MediaNews Group via Getty Images

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Scott Soshnick

September 15, 2019 at 8:16 PM UTC

Social Finance Inc., a financial technology startup, will pay more than $30 million annually over 20 years to put its name on a new stadium that will be the home of the Los Angeles Rams and the Chargers, a person familiar with the deal said.

The amount is a record for any naming rights for a sports venue, the person said, declining to be identified because the information is not public.