Naspers CEO Dons His Go-To Outfit for Day in the Spotlight

Bob Van Dijk photographed from 2015 to 2019.
Lock
This article is for subscribers only.

Naspers Ltd. Chief Executive Officer Bob van Dijk may be stealing a page from the Steve Jobs personal-branding playbook. Jobs had his black turtleneck, and Van Dijk has his open-necked white shirt.

The head of Africa’s biggest company has been photographed five times by Bloomberg News over the past four years, and each time he’s opted for the same laid-back style.