Apple TV Squeezing Into India Market With $1.40 a Month Service
- Price undercuts Netflix, Amazon as OTT competition intensifies
- Apple TV includes original content, ‘thousands’ of films
Tim Cook speak about Apple tv+ during an event at the Steve Jobs Theater in Cupertino, California, on Sept. 10.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Apple Inc. is jumping into India’s crowded film and TV streaming market with services that could undercut premium global brands like Netflix Inc. and Amazon.com Inc. that are also betting on growth in the country.
The technology giant’s Apple TV+ includes original content from filmmakers including M. Night Shymalan and will be available from Nov. 1 via the Apple TV app and on its devices, it said Tuesday. The service, priced at $4.99 a month in the U.S. and other markets, will sell for 99 rupees ($1.40) in India and includes “thousands” of movies to buy or rent, Apple said.