Apple Bets on Cameras, New Pro Model to Sell Its Latest iPhones

Company cuts price of several handsets in stagnant market
Apple Watch gets a refresh; TV+ video service priced at $4.99

Raw Video: Apple Unveils the iPhone 11

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By Mark Gurman

September 10, 2019 at 6:56 PM UTC

Updated on

September 10, 2019 at 7:45 PM UTC

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Apple Inc. unveiled new iPhones with camera enhancements and improved battery life, making incremental tweaks to lure buyers ahead of a more substantial overhaul of its handsets in 2020.

Chief Executive Officer Tim Cook presented three iPhones on Tuesday during Apple’s annual product roll-out in Cupertino, California. The company also introduced updates to the Apple Watch, revealed pricing for new video and gaming subscription services, and debuted a low-cost iPad.