Amazon Brings Prime Program to Brazil to Outflank Local Rivals
- Brazil becomes 19th country to have Amazon’s Prime membership
- Prime Brazil members will have access to video and music
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Amazon.com Inc. is bringing its Prime membership program to Brazil in an effort to leapfrog competitors and gain traction in a country where it has been expanding slowly but surely.
To start, Amazon Prime Brazil will be a scaled-down version of the U.S. subscription service, offering free unlimited shipping for about 500,000 products out of the 20 million Amazon currently sells in Latin America’s largest economy. Two-day shipping will be available in 90 cities, the company said. Deliveries in other urban centers will take three days or more.