Alibaba Buys NetEase Online Mall for $2 Billion in Rare Pact

  • It’s buying import platform Kaola and investing in music app
  • Deal marks a rare partnership between the two internet giants
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Alibaba Group Holding Ltd. bought NetEase Inc.’s Kaola e-commerce platform for about $2 billion and invested in its music streaming service, forging a rare partnership Bloomberg Terminalbetween two of China’s largest internet giants.

The deal hands Alibaba the biggest Chinese online marketplace for foreign brands after its own Tmall Import and Export. Kaola will now operate independently but under new Chief Executive Officer Alvin Liu, a Tmall veteran. Separately, Alibaba and billionaire co-founder Jack Ma’s Yunfeng Capital will invest $700 million in NetEase Cloud Music. NetEase remains the controlling shareholder of its music app.