Tesla Backer Bets on Craft-Coffee Trend Luring Hipster Consumers
- Bellwether Coffee raised $40 million with DBL Partners backing
- Company’s coffee machines allow for small-scale craft roasting
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As hipster consumers turn to more artisan cups of coffee, at least one trendy investor is taking notice.
DBL Partners, which made early investments in companies such as Elon Musk’s Tesla Inc., has backed Bellwether Coffee in a $40 million capital raise. The Berkeley, California-based startup makes machines the size of a standard fridge that allow shop owners to roast coffee in store. It’s part of a trend that spilled over from the craft beer industry.