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Nordstrom Will Let You Return Your Macy’s Online Order In Store
- New ‘local’ locations in NYC try novel ways to attract buyers
- Experiences also include shoe-tying classes, stroller cleaning
Nordstrom Inc. is trying a creative new approach for getting busy New York City shoppers in its doors: letting them return things they bought online -- from other retailers.
The department-store chain, which opens two “Nordstrom Local” concept stores in Manhattan this month, will accept merchandise returns from rivals like Macy’s Inc. and Kohl’s Corp. in the new small-format locations, regardless of whether Nordstrom carries the same item. Returns can be a pain point for both the customer and retailer, and shoppers want a convenient way to drop off unwanted items, said Jamie Nordstrom, president of Nordstrom stores.