YouTube Will Rely on Spotty AI to Comply With FTC Settlement
- Google unit will stop running personalized ads on kids videos
- Software that’s failed before will try to spot toys and games
Photographer: Kiyoshi Ota/Bloomberg
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YouTube will stop selling personalized ads on videos aimed at children as part of a regulatory settlement on Wednesday. But the company’s plan relies on technology that has struggled to make nuanced decisions in the past.
The Google unit will use artificial intelligence to identify which videos are aimed at kids, then cut those clips off from targeted ads.