Hyperdrive
TomTom Maps Out Revamp With Bet on Self-Driving Cars
- Dutch digital map co. was hit by decline in use of sat navs
- TomTom says it’s a leader in HD maps for autonomous cars
This article is for subscribers only.
Once a household name for its satellite navigation for cars, TomTom NV has taken a backseat in recent years as smartphones, loaded with apps like Google maps, surged in popularity.
Now the Dutch digital mapping company is betting that your car needs directions more than you do. Over the past few years, TomTom has been building high-definition or “dynamic” maps for self-driving cars. It’s a decision that could help it challenge tech platforms, like Alphabet Inc.’s Google, as cars are increasingly sold with more autonomous capabilities.