Lewis Hamilton’s Plant-Based Burger Joint Launches in London
- Chain has partnered with Beyond Meat to offer meat-free food
- Franchises are being rolled out in Britain, the U.S. and Dubai
A employee carries a sign offering free burgers during the launch of the meat-free Neat Burger fast-food joint in London on Sept. 2.
Photographer: Jason Alden/BloombergA new plant-based burger chain, backed by vegan Formula One champion Lewis Hamilton, opened its doors to the public Monday in London.
Customers devoured meat- and dairy-free burgers, hot dogs and milkshakes at the Neat Burger store in the heart of shopping district off Regent Street. It’s the first location of many, with 14 more outlets being rolled out over the next two years, including in Manhattan, Los Angeles and Dubai.