Faraday Brings in BMW Veteran to Prolong Improbable Comeback Bid

Faraday Future, the electric-vehicle upstart that was on the brink of insolvency last year, hired a BMW AG veteran to lead efforts to finally bring its debut car to market and raise more money.

Carsten Breitfeld, who spent two decades at BMW and then 3 1/2 years leading two other electric-vehicle startups, will take over as chief executive officer from Faraday founder Jia Yueting, who’s becoming chief product and user officer. Faraday aims to start production of its 1,050-horsepower FF 91 model next year and follow that up with its mass-market offering, the FF 81, in 2021.