Startups Sell Spotify-Like Apps to Offset Your Carbon Footprint
- Startups selling offsets to cover greenhouse gas emissions
- Smaller companies challenge incumbents like BP and ClimateCare
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Sally Rogers took public transport, bought locally-grown food and looked for sustainable products out of concern for the environment in San Francisco. Then she realized all that was being undone by her need to travel.
Her solution was to subscribe to Project Wren, one of a new breed of climate-centric start-ups offering consumers a way to offset greenhouse-gas pollution. In a nod to the music and video streaming providers Spotify Technology SA and Netflix Inc., they offer a web-based tool to quantify individual carbon emissions and then make regular payments into projects that will absorb those emissions.