Popeyes Is Running Out of Chicken at a Time of a Huge U.S. Glut
- Twitter frenzy sets demand ablaze for new chicken sandwich
- U.S. is forecast to produce record amounts of the meat
This article is for subscribers only.
A social media frenzy means Popeyes quickly ran out of its new, instantly iconic chicken sandwiches. Meanwhile, the U.S. poultry market is bursting with oversupply.
U.S. chicken companies are forecast to process a record 43.3 billion pounds of the meat in 2019, government data show. So why isn’t that enough to meet demand for the new sandwich? It comes down to needing a specific product at a specific time.