Amazon to Expand TV Business Across Much of Europe

Amazon.com Inc. is angling for a larger share of European television viewers.

The company plans to introduce Fire TV to a handful of new markets and expand its footprint in existing ones such as the U.K. and Germany, according to people familiar with the situation. Amazon will detail its plans, including deals with media companies, at an event in Europe next week, said the people, who asked not to be identified discussing an initiative that hasn’t been announced yet.