Hyperdrive
Porsche’s $3,100-a-Month Subscriptions Spreading to More Cities
- Four locales join Atlanta in luxury sports-car brand’s program
- Dealers get bigger role as tests draw more people to Porsches
Source: Porsche
Porsche is expanding its app-based subscription service to four new cities in the U.S. and Canada, deepening its experiment in flexible car ownership even as other automakers back away.
The luxury sports-car brand of Volkswagen AG is adding Las Vegas, San Diego, Phoenix and Toronto to the pilot program it started in Atlanta almost two years ago. The price of its two-tiered monthly subscription service, Porsche Passport, will increase $100 to as much as $3,100 a month. Porsche Drive, a shorter-term program, has a four-hour minimum that costs as little as $269.